The operational backbone your GTM team needs to scale. We build revenue infrastructure across your CRM, analytics, and automation stack. So marketing, sales, and CS work from one source of truth, and nothing leaks between handoffs.
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Signal-driven pipelines built on enrichment. We engineer the workflows behind your outbound and lifecycle using data, routing, and triggers so the right play fires the moment an account shows intent instead of days after your team notices.
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Conferences, webinars, and field events that generate pipeline. We handle strategy, execution, and post-event follow-up with clear ROI targets attached to every event before a single invite goes out.
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The strategic foundation every other GTM motion runs on. We define who you sell to, who you win against, and the one reason buyers pick you to build an ICP tight enough to create campaigns, plays, and pitches around.
Create and capture demand the moment buyers are ready. We run content, paid, and nurture as one connected engine measured on sourced revenue, so budget flows to the channels that close.
Got questions about how Mend works, what to expect or whether we are the right fit?
Here are the answers.
No. HubSpot is where we have the deepest hands-on CRM and automation experience, but Mend is not limited to HubSpot projects. For teams using another CRM, we can work on the GTM processes around it and collaborate with your internal administrator or implementation partner.
We most often work with HubSpot, Clay, Apollo, Smartlead and LinkedIn Sales Navigator. The exact stack depends on the problem. We recommend and use tools only when they solve a clear workflow, data or execution need.
We use the session to understand your goals, current GTM motion and where execution is getting stuck. If Mend can help, we explain what the next step could look like. If we are not the right fit, we will say so.
Once the scope, deliverables, ownership and success measures are agreed, the first week focuses on understanding the current setup and identifying the real gaps. Weeks two to four focus on building the foundation. Longer engagements then move into focused execution and improvement sprints.
Both. HubSpot improvements, lifecycle redesigns, reporting projects and campaign setups can be delivered as defined projects. Demand generation, partnership programs and ongoing RevOps support usually work better as recurring engagements.
Mend works best with lean B2B SaaS teams that have a defined product, buyer and active sales motion but need hands-on support across demand generation, partnerships, HubSpot or RevOps. You do not need perfect systems, but there should be a real motion to improve.
You work directly with the senior people responsible for strategy and execution. We can work alongside founders, internal marketing, sales and RevOps teams, or act as the execution partner for a fractional CMO.
Success measures are agreed before execution begins. Depending on the engagement, these may include qualified opportunities, campaign performance, conversion rates, cleaner handoffs, better CRM adoption, more reliable reporting or less manual work. We focus on measures connected to the work, not a generic list of vanity metrics.
"Neha's constantly evolving understanding of martech and AI, toolkit and execution chops are absolutely perfect for a growing business.
Makes it very easy to hire her again."
- Vivek Khandelwal, 2x Founder, Bootstrapped iZooto to $5M ARR
"If you've done the backend integration, you'd know that many logistic and technical details need to be hashed out. Adi is on top of it! He asks all the relevant questions to keep the deliverables moving forward. Plus, he gets things done. It's a delight working with him."
- Pam Didner, Founder at Relentless Pursuit
--> we keep it concise, conversational, and credible.
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